Trick
From one night with Patrick to documenting the TRICK story.
My relationship with TRICK began with a single night in 2022.
After meeting Patrick Topping and photographing his first residency at DC-10, the relationship continued to grow — eventually extending beyond Patrick himself to the wider TRICK brand.
Since then, I’ve had the opportunity to document TRICK events across the UK and Europe, capturing the brand as it has grown into one of the most recognisable names in electronic music.
FROM CLUB NIGHTS TO BIGGER STAGES
The work has taken me across some of the UK's biggest electronic music venues, including Drumsheds and The Warehouse Project, documenting TRICK events from the crowd to the stage.
Every event has its own identity, but the photography needs to remain consistent — creating a recognisable visual language for the brand while still making every show feel unique.
TRICK TAKES TENERIFE
The relationship extended beyond individual events when TRICK took over Tenerife.
For two consecutive years, I documented the full TRICK Tenerife experience — capturing four days and seven shows across the takeover.
Rather than covering just the headline performances, the aim was to document the entire experience.
The artists. The crowds. The venues. The atmosphere. The moments in between.
The result is a complete visual record of what the TRICK takeover felt like from the inside.
One of the advantages of being trusted with a brand's photography is being there when the unexpected happens.
After one of the Tenerife events, Patrick organised a spontaneous TRICK Run Club — bringing together artists, fans and friends away from the dancefloor.
It wasn't a planned campaign or a conventional event.
But it still needed to be documented.
These moments are often just as valuable as the main show because they reveal the people and culture behind the brand.
THE BIGGER PICTURE
What began with photographing Patrick in 2022 has developed into a much wider role — documenting TRICK wherever the brand goes.
From UK club nights to major venues, international takeovers and spontaneous moments outside the dancefloor, the photography has become part of the brand's visual story.
One artist. One night. One relationship that grew into something much bigger.
TRICK — documented from the inside.